美国社交媒体Instagram下周开始在部分地区取消点赞功能。
不知从何开始，点赞数成为衡量自身价值的一个标准。花了一个小时拍照，再花上半个小时精修后发在朋友圈里，等了半天却只有寥寥无几的点赞，心里会感到十分失落。而当点赞数蹭蹭蹭地往上涨时，内心可能又会有一丝充实的满足感。于是，不少人为了这满足感，不惜使用各种手段来博人眼球。
作为一个坐拥全球10亿用户的照片共享平台，Instagram似乎意识到了点赞功能给用户们带来的无形的竞争压力。周五，CEO亚当·莫塞里在一场科技会议上宣布，Instagram将于下周起取消显示用户帖子的点赞数。
Instagram CEO亚当·莫塞里。 图 via Getty
"Right now, we're testing making like counts private, so you'll be able to see how many people liked a given photo of yours or a video of yours, but no one else will," Adam Mosseri, the head of Instagram announced Friday.
Instagram负责人亚当·莫塞里周五宣布，“目前，我们正在测试让点赞数隐私化，你可以看到有多少人喜欢你的某张照片或视频，但其他人看不到。”
Mosseri said the platform will not impact "the whole U.S. at once" but is intended to "depressurize" the platform, particularly for younger users.
莫塞里表示，平台不会“立即影响整个美国地区”，但旨在“降低”其影响力，特别是对年轻用户而言。
"It's about young people," Mosseri said. "The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them."
“其实都是有关年轻人的，”莫塞里说。“我们的想法是试图‘压低’Instagram的影响力，减少竞争，让年轻人能腾出更多的精力去陪伴他们喜欢的人，去做喜欢的事。”
▲ Instagram Will Test Hiding 'Likes' On Some U.S. Accounts Starting Next Week (via npr.org)
今年夏天，Instagram已经在澳大利亚、加拿大、爱尔兰、日本、巴西、意大利、新西兰等几个国家试行了隐藏点赞功能。这次，莫塞里并没有明确将在美国试行多久，他强调此举是出于用户的心理健康考量。
但很多网友并不买账，认为取消点赞，那么用Instagram的意义就不大了。还有许多靠点赞数吸引广告主的网红也站在反对前线。
Not a good marketing strategy for business purposes... an option to the user, yes if it’s a choice but disabling is from seeing likes completely will ruin instagram’s users in the US. Don’t “like” the idea.
从商业角度来看并不是一个好的营销策略。从用户角度看，如果是个可选性是不错的。但完全隐藏点赞会毁掉Instagram的美国用户。我不“喜欢”这个主意。
Instagram is a big tool for business opportunities especially in the US. Removing likes will be the downfall of Instagram. Nobody asked for this. Let the users have the option whether they want to show there likes or not.
Instagram是寻找商业机会的重要工具，尤其是在美国。取消点赞将成为Instagram衰落的开始。没人要求过这个功能。应该让用户自己选择是否愿意展示点赞数。
顶级网红卡戴珊就十分赞成这一做法，认为这的确会增进人们的身心健康。
While speaking at the New York Times DealBrook Conference, Kardashian-West revealed she thinks the step will improve mental health.
在《纽约时报》DealBrook会议上发表讲话时，卡戴珊-韦斯特透露，她认为这一举措将改善人们的心理健康。
'As far as mental health…I think taking the likes away and taking that aspect away from [Instagram] would be really beneficial for people,' she said.
她说：“就心理健康而言，我认为取消点赞对人们来说真的是有益的。”
'I know the Instagram team has been having a bunch of conversations with people to get everyone’s take on that and they’re taking it really seriously, and that makes me happy.'
“我知道Instagram团队一直在与大家进行一系列的对话，以便了解所有人的看法，他们对待这件事非常认真，这让我很高兴。”
▲ Social media hits back at Instagram's decision to get rid of 'likes' - as experts warn the overhaul may be motivated by profit not 'mental health' (via dailymail)
图 via Getty
这样的说法得到很多人的赞同。越来越多的人认为，为了点赞而分享的社交并没有太大意义。
I guess this update removes the pressure and anxiety of matching others standards in these platforms......
All agree?
我觉得新举措消除了人们总想迎合他人标准的压力和焦虑。大家同意吗？
Unpopular opinion but I love the idea please do it!!!
这个意见不会受欢迎，但是我喜欢，请执行吧。
Actually love the idea! You should definitely make it permanent.
我真的很喜欢这个主意！绝对应该一直执行下去。
As a trained psychotherapist and photographer I can’t help but be happy for their elimination of likes. It will weed out people that only share for egotistical reasons... well, hopefully
作为一名训练有素的心理治疗师和摄影师，我觉得取消点赞功能很好。这会清除一大批只为了展示自我而分享的人...嗯，希望是这样吧
如果微信取消点赞功能，你还会发朋友圈吗？
文：A君
资料：npr.org, dailymail
图：Getty
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